How to show up in Google, ChatGPT, and AI search as a speaker.
Event planners are using AI. Marketing teams are using AI. C-suite leaders are using AI — not as the final decision maker, but as the starting point. Shortlists are generated before emails are sent. If AI can't find you, you don't make the list.
Save Your Spot
Reserve your seat — it's free.
Live on Wed, Jul 8 · 2:00 PM ET
Why This Matters
AI is not the final decision maker. But it is the first filter.
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews are all being used to find and evaluate speakers right now. When someone asks "who's the best keynote speaker on leadership for a financial services event?" — AI generates a shortlist.
If your positioning is unclear online — if AI cannot understand who you serve, what you speak on, what outcomes you deliver, and what industries you specialize in — you are invisible in that first layer.
The speakers who show up get the calls. The ones who don't are wondering why the phone stopped ringing.
What We Hear All The Time
Three concerns we hear from speakers — every single week.
"I have a great reputation but I'm not showing up when people search for speakers in my space."
"I don't understand how AI decides which speakers to recommend."
"I don't know what to change on my website or online presence to fix this."
This session solves all three.
Optimize Your Website For AI
The technical and structural changes that make your site readable by AI search engines.
{
"@type": "Person",
"name": "Jane Smith",
"jobTitle": "Keynote Speaker",
"knowsAbout": [
"Leadership",
"Resilience",
"Healthcare"
],
"audience": "Healthcare Leaders"
}How AI Reads You
AI doesn't read your hero copy. It reads your structure.
Schema markup is plain JSON in the back end of your site. It tells AI exactly who you are, what you speak on, and who you serve — in language built for machines, not humans.
Structure your site with clean, crawlable HTML
AI tools pull from well-structured websites. Use proper heading hierarchy — H1 for your main topic, H2 for subtopics, H3 for details. A wall of text gets skipped.
Add descriptive alt text to every image
AI can't see your stage photos unless you describe them. "Keynote speaker on leadership addressing 2,000 attendees at a financial services conference" beats "IMG_4392.jpg."
Add schema markup for speakers
Person schema with your name, title, expertise, and profile links. Event schema for speaking engagements. Code your audience never sees but AI reads first.
Clarify your positioning in one sentence
Not a poetic tagline. A direct statement: "I help [X audience] achieve [Y outcome] through [Z expertise]." In your H1, your about, your speaking page, your meta.
Create industry-specific landing pages
Tech conferences. Financial services leadership. Sales kickoffs. Each gets its own page with tailored messaging — and a dramatically higher AI match rate.
Answer real hiring questions in a dedicated FAQ
"What's your process?" "Do you customize?" "What outcomes can we expect?" AI pulls direct answers from sites that answer planner questions clearly.
Optimize meta titles and descriptions
"Jane Smith — Keynote Speaker on Resilience for Healthcare Leaders" beats "Inspiring Audiences Everywhere." Name. Topic. Audience. Done.
Improve page speed and mobile performance
AI factors site quality. Compress images, minimize bloat, load in under 3 seconds on mobile. Table stakes for human visitors and AI crawlers.
Add internal linking between your pages
Speaking topics → about. Blog posts → keynote descriptions. Testimonials → industries. Internal links help AI build a complete picture of your expertise.
Create a comprehensive about page with depth
AI pulls from substantive content. Background, expertise, industries, notable clients, speaking style, point of view. Three sentences and a headshot won't cut it.
Optimize Your Digital Footprint
Your website is the foundation. But AI pulls from everywhere.
Your Digital Footprint, As AI Sees It
signals · 6Publish in-depth content, not just social posts
Blogs. Frameworks. Long-form articles. AI pulls from substantive content — not a LinkedIn post that got 200 likes. Give it material to work with.
Clean up your digital footprint across platforms
Your website, LinkedIn, YouTube, bureau profiles — same story everywhere. Inconsistent messaging confuses AI about what to recommend you for.
Optimize your YouTube for AI discovery
YouTube is the most cited video platform across every AI engine. Keyword-rich titles, detailed descriptions, timestamps. "My Talk Last Tuesday" doesn't surface.
Build LinkedIn as a structured content hub
Headline that states what you do and who you serve. About section as positioning, not resume. Publish articles, not just posts — articles carry more AI weight.
Get listed on high-authority third-party sites
Speaker bureaus, association directories, podcast guest pages, conference sites. Every credible mention is another consistency signal AI uses to recommend you confidently.
Who This Is For
For speakers who want to be found — not just seen.
Established Speakers
You have a strong reputation but aren't showing up in AI-driven search results the way you should be.
Thought Leaders & Authors
You've published, spoken, and created — but AI platforms don't seem to know you exist.
Speakers Investing in SEO
You know search matters but aren't sure how to optimize for the new AI-driven landscape.
Forward-Thinking Speakers
You want to get ahead of this before AI search becomes the default way every event planner finds speakers.
What You'll Walk Away With
Five things. Twenty-five minutes.
About SpeakrBrand
We help keynote speakers and thought leaders build their digital stage.
Through focused, practical sessions, we give speakers the frameworks they need to get booked, build authority, and grow their platform.
Save Your Spot
Make sure AI finds you, understands you, and recommends you.
25 minutes. Clear frameworks. No fluff. The exact technical and content moves that get speakers surfaced in AI search.
Save Your Spot
Reserve your seat — it's free.
Live on Wed, Jul 8 · 2:00 PM ET