Live · Thu, May 21 · 2 PM ET

How to build a LinkedIn content engine that actually drives opportunities.

Most speakers post without a plan. This session gives you the exact framework to turn LinkedIn into consistent visibility, real conversations, and speaking opportunities.

Thu, May 212:00 PM ET
25 MinLive + Q&A
FreeNo Pitch
100+
Thought leaders supported
11K+
Social media posts created
120M+
Social impressions driven
Thursday, May 21·2:00 PM ET

Save Your Spot

Reserve your seat — it's free.

25 minutes. Clear frameworks. Immediately actionable.

We'll send the link & a reminder. No spam.

Why This Matters

Event planners research speakers online. LinkedIn is where they look first.

70%+

of event planners use online research and social media to evaluate potential speakers.

3–5×

more likely to get booked when speakers maintain an active, professional social media presence.

If your content isn't working for you, it's working against you.

What We Hear All The Time

Sound familiar? You're not alone.

I know what I want to say, but I don't know how to package it.

The Packaging Problem

I'm always posting last minute or forgetting to post — I need a system.

The Consistency Problem

I don't know what, when, or how much to post.

The Strategy Problem

This session solves all three.

Thursday, May 21 · 2:00 PM ET · Free

What You'll Learn

The STEP Content Framework

Our speaker-designed framework for building a well-rounded, humanized thought leadership brand on LinkedIn.

Pillar 01 — Featured

Storytelling

Build relatability, connection, and memorable content through personal stories, historical analogies, and real-time trending narratives.

Thought Leadership

Increase authority and credibility by sharing best practices, debunking myths, forecasting trends, and repurposing your keynote and book content.

Engaging

Drive engagement and broaden your reach through polls, questions, inspirational quotes, and curated viral content.

Personal

Humanize your brand with behind-the-scenes moments, hobbies, family milestones, and community events that make you relatable.

Promotional

Clarify your focus and drive buyer interest through event recaps, testimonials, media features, milestones, and book or course launches.

Thursday, May 21 · 2:00 PM ET · Free

The System, Working In The Wild

Posts that actually drive opportunities.

Real LinkedIn analytics from speakers using the STEP framework — and the posts behind those numbers. We'll walk through what's actually moving these metrics, and how to build it for your platform.

1M+
Impressions · 365d
+9,059%
252K
Impressions · 365d
+2,518%
111K
Impressions · 28d
+1,014,054%
+35.9%
Followers · 28d
1,942 total
Content performance · past 28 days
Content performance · past 28 days
Followers · past 28 days
Followers · past 28 days
Impressions · past 365 days
Impressions · past 365 days
Impressions · past 28 days
Impressions · past 28 days

“Same speaker. Same message. Different system.”

— What changes when you post with intent.

Thursday, May 21 · 2:00 PM ET · Free

What Speakers Are Saying

Trusted by top thought leaders.

It's not a hyperbole to say SpeakrBrand changed my life.

They developed an intentional, strategic, and authentic social media strategy that has helped uplevel my speaking career. It's not a hyperbole to say they've changed my life.

Shola Richards
Shola Richards
Workplace Civility Keynote Speaker & Bestselling Author

SpeakrBrand is the best ROI decision that I have made this year.

I LOVE, and I do mean LOVE, working with SpeakrBrand and their team. It is the best ROI decision that I have made this year.

Dr. Luana Marques
Dr. Luana Marques
Mental Health Keynote Speaker & Bestselling Author

SpeakrBrand transformed my brand and saves me countless hours per week.

SpeakrBrand produces undeniable results. In the past two years, not only have my LinkedIn and Instagram taken off, my speaking business has been completely transformed.

Paul Epstein
Paul Epstein
Leadership Keynote Speaker & 2x Bestselling Author

Your LinkedIn Game Plan

Content calendar best practices.

A cadence that compounds — without burning you out. Five rules we share with every speaker we work with.

  1. 01

    Quality over quantity

    Posts now have a longer lifespan. Make every post count.

  2. 02

    Breathe between posts

    Allow 24–48 hours between posts to give each one room to perform.

  3. 03

    Cadence: 2–3 per week

    Steady, sustainable posting beats viral bursts every time.

  4. 04

    Stay 2 weeks ahead

    Always have your content scheduled at least two weeks in advance.

  5. 05

    Plan for real-time

    Reserve room for events, podcast drops, vacations, and milestones.

3 Daily Engagement Activities

15 minutes a day. Compounding visibility.

These three habits take 15 minutes a day and directly impact how often your content shows up in front of the right people.

Habit 01
15
Connection requests

Send 15 target audience connection requests.

Habit 02
5
Meaningful comments

Make a minimum of 5 thoughtful comments on others' posts.

Habit 03
10–20
Likes in your feed

Engage with 10 to 20 posts in your home feed.

Thursday, May 21 · 2:00 PM ET · Free

LinkedIn SSI Score

Your hidden advantage on the platform.

LinkedIn's Social Selling Index measures how effectively you use the platform. A higher score means more visibility on your content.

Check your score: linkedin.com/sales/ssi
78GREATYOUR SSI SCORE
01

Establish your professional brand

Meaningful posts that demonstrate your expertise.

02

Find the right people

Connect with your ideal audience and decision makers.

03

Engage with insights

Likes, comments, and reactions on relevant content.

04

Build relationships

Real conversations that turn into real opportunities.

71–100
Great
51–70
Above Average
31–50
Ordinary
0–30
Below Average

The #1 benefit of a high SSI score: increased visibility on your content.

Who This Is For

Built for speakers serious about their digital stage.

Keynote speakers

who want LinkedIn to generate inbound inquiries — not just likes.

Thought leaders & authors

with deep expertise who aren't sure how to translate it into content that builds their platform.

Consultants & coaches

who want to use LinkedIn strategically to grow visibility and start more conversations.

Emerging speakers

building a speaking business who need a content strategy that supports that growth.

Thursday, May 21 · 2:00 PM ET · Free

What You'll Walk Away With

Five things — in 25 minutes.

No motivational fluff. No upsell pitch. Just the system that's helped 100+ thought leaders turn LinkedIn into their best inbound channel.

  1. A clear content framework you can use immediately.

  2. A posting cadence that fits your schedule.

  3. Daily engagement habits that compound over time.

  4. An understanding of how LinkedIn's algorithm rewards consistency.

  5. A system — not just inspiration.

About SpeakrBrand

The Branding & Marketing Machine

We help keynote speakers and thought leaders build their digital stage.

Through focused, practical sessions, we give speakers the frameworks they need to get booked, build authority, and grow their platform.

100+
Thought leaders
11K+
Posts created
570K+
Website visits
120M+
Impressions

Save Your Spot · Thu, May 21 · 2 PM ET

Thursday, May 21 · 2 PM ET.

25 minutes. Clear frameworks. No fluff. We'll send you the details and a reminder before the session.

The full STEP Content Framework
A daily 15-minute engagement playbook
Live Q&A — bring your hardest content question
Thursday, May 21·2:00 PM ET

Save Your Spot

Reserve your seat — it's free.

25 minutes. Clear frameworks. Immediately actionable.

We'll send the link & a reminder. No spam.